Group Work - Use of Font / Typography in our music video

During our editing process we have considered the use of typography within our music video. We particularly wanted to apply the title of the artist and the song name at the beginning of our video within the foreground of the frame (in one of the corners). This will allow us to make our product more recognizable but also informative, allowing our audience to be able to search for the artist. This information is used throughout many music genres as it allows to make the promotion of the product much more effective. 

The choice of our font will be significantly influenced through the outcome of our logo design. Our research has shown that the progressive house genre mainly focuses around bold typography which is often simplistic but very eye-catching. The color is often kept simple varying from white, black or red. Here are some screenshots from our logo construction which supports our decisions. 

We have concluded to apply a white, bold font which would be emphasized along green background of the location appearing on the first shot of our video. The positioning will be aimed at the right bottom corner not to disturb the viewer from the narrative and engagement with the video. 

Another element which we are planning to complement within our composition is the copyright information which is applied at the ending of the music video following the codes and conventions of music industry. We are planning to end our video with a black screen which will follow the copyright information and our music record label name. We are planning to keep the typography white and bold in order to bring people's attention to it. Besides, from that we will try to keep the typography similar to the original Fly Eye Record followed by a copyright sign which we will obtain from the editing program. 

Here we have experimented with some of the fonts. Our aim was to make the typography consistent within the video. We are more likely to apply the same font at the beginning of the video and at the end. However, if we are not going to be happy with this effect we are planning to keep both information in white plain color which will significantly stand out along green as well as black background.