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This is a recording from our focus group feedback. We have collected individuals to answer our questionnaire and any additional information based on quite open questions. We have never gained this kind of feedback allowing us to reach different sources of audience. During this week we will also focus on hanging out paper questionnaires and sharing our video on social media.
Within our focus group we had balanced ratio of female and male respondents. This allowed us to gain reliable feedback. The first question was based on identifying feelings portrayed throughout the music video. Our audience has included the feelings of : SADNESS, HAPPINESS, TRANSITION FROM ISOLATION TO FREEDOM. These answers significantly highlighted the intentions of our product, suggesting the youth and young adults not being emotionally stable.
The second question was based on the ideas our character has portrayed about young people. One of the respondents has said that youth often tends to go to different paths which is not necessarily beneficial for them and then they tend to realize it. This is something we aimed to definitely portray within our video. We have highlighted this through the use of reflection towards the end of the video.
The next question was based on identifying the best parts of the video by the audience. We wanted to find out which elements were most engaging and successful to different people. The audience has identified:
- THE CHORUS (highlighted and reminded the audience the positive representation of the character)
- LINK BETWEEN THE AUDIO AND VISUALS ( We intentionally followed the theory of Andrew Goodwin of relationship between the lyrics and the visual in order to emphasize this effect. We are happy that this element was easy to follow by our audience).
-EDITING TECHNIQUES (DOUBLE EXPOSURE / OVERLAY ''PROFESSIONAL'') Within this process we were really experimental with this element of the video as our initial idea was based on reversing the video. After various experiments we have selected two parts of the video to create an overlay where one elements was going forward and another one backwards.
Then we wanted to investigate our use of media language of positive and negative connotations. Here we found important to us feedback. The respondents found the combination of negative and positive connotations quite balanced, although the representations were not extreme. This is an area we could definitely develop making our narrative even stronger through emphasis on the actress's actions.
The final question was based on final conclusions and any space for improvement.
- 'Effective use of editing techniques ... fast pace, tempo..'
- 'Good video'
- IMPROVEMENTS ( 'It was quite repetitive') within this element of the feedback we should definitely consider the use of more shots in order to make the video less repetitive, although some respondents found the repetition also effective due to keeping the continuity.
Overall, we found the focus group feedback really effective as we could elaborate on the questions and respondents could extend their answers comfortably!
Within our focus group we had balanced ratio of female and male respondents. This allowed us to gain reliable feedback. The first question was based on identifying feelings portrayed throughout the music video. Our audience has included the feelings of : SADNESS, HAPPINESS, TRANSITION FROM ISOLATION TO FREEDOM. These answers significantly highlighted the intentions of our product, suggesting the youth and young adults not being emotionally stable.
The second question was based on the ideas our character has portrayed about young people. One of the respondents has said that youth often tends to go to different paths which is not necessarily beneficial for them and then they tend to realize it. This is something we aimed to definitely portray within our video. We have highlighted this through the use of reflection towards the end of the video.
The next question was based on identifying the best parts of the video by the audience. We wanted to find out which elements were most engaging and successful to different people. The audience has identified:
- THE CHORUS (highlighted and reminded the audience the positive representation of the character)
- LINK BETWEEN THE AUDIO AND VISUALS ( We intentionally followed the theory of Andrew Goodwin of relationship between the lyrics and the visual in order to emphasize this effect. We are happy that this element was easy to follow by our audience).
-EDITING TECHNIQUES (DOUBLE EXPOSURE / OVERLAY ''PROFESSIONAL'') Within this process we were really experimental with this element of the video as our initial idea was based on reversing the video. After various experiments we have selected two parts of the video to create an overlay where one elements was going forward and another one backwards.
Then we wanted to investigate our use of media language of positive and negative connotations. Here we found important to us feedback. The respondents found the combination of negative and positive connotations quite balanced, although the representations were not extreme. This is an area we could definitely develop making our narrative even stronger through emphasis on the actress's actions.
The final question was based on final conclusions and any space for improvement.
- 'Effective use of editing techniques ... fast pace, tempo..'
- 'Good video'
- IMPROVEMENTS ( 'It was quite repetitive') within this element of the feedback we should definitely consider the use of more shots in order to make the video less repetitive, although some respondents found the repetition also effective due to keeping the continuity.
Overall, we found the focus group feedback really effective as we could elaborate on the questions and respondents could extend their answers comfortably!
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