Group Work - Who will appear in the video?

As a group we have decided not to include the artist in our music video. The reason for this decision is based on the research we have completed, as the artist's don't tend to appear in the music videos. However, this cannot be generalized due to exception of the video “Beautiful Now” where Zedd (the artist) was involved in within narrative but not performance. Therefore, this will help us to follow the typical codes and conventions associated with the dance music genre and its sub-genres. The use of narrative which  will be based on a female actress  will allow us to create a sense of story telling rather than performance.

Due to the fact that the artist will not appear in the music video, we are planning to reflect them through the models. Currently, we are thinking about using only one actress, however there is a possibility to include a second model within the story line, depending on the time management and storyboard plan itself. Including one or two characters will help us to follow the codes and conventions as well as the narrative often involve more than one person. The possible characters include: Wiktoria, Natalia and Karolina. The characters are in the same age as the target audience which  would be even more appealing and appropriate for our music video as it will allow the audience to relate their personal life to the situations and scenes portrayed within the narrative.

Moreover, we are planning to include some pastiche elements in or music videos. This idea was influenced by the video of Carly Rae Jepsen – “I Really Like You”, where the female artist is represented by Tom Hanks. In this video, the vocals are lip-synced by the male character – Tom hanks. We are planning to take this idea and apply it in our own music video, where the original artist – Zedd, would be represented by a female character. We believe that the decisions in terms of the actors included in our video will be much clearer once we start planning our story board. Our ideas will be then developed and the decisions will be much easier to make. 

SUMMERY BY : ERNEST STASZAK