As a group we have decided to follow the idea of a narrative. This is influenced through our previous research on the codes and conventions of house genre. Looking at music video examples we have came across surreal concepts, which are involved throughout the music video narrative. This can be considered as modern convention within this genre as it's often included within progressive house. We are considering to include surreal elements within our own product mainly through editing techniques such as multiple exposures, mirror reflections or time manipulation.
Within the narrative we are planning to have a model which will follow the storyboard of our product. Within our research we have found out that the house genre artists often don't appear within the video products, however once they do, they tend to play the role of the actress within the narrative where they blend in within the streamline. This can be particularly seen within our chosen song video 'Beautiful Now' where the artist Zedd is involved within the narrative. Moreover, this applies differently to the music bands, who are often exposed through performance along with the narrative. This combinations allowed us to make a decision of having a female actress rather than male performer.
Our chosen actress will reflect the representation of youth culture through various stereotypes but also modern perceptions/ problems associated within young people. These are often seen within this specific genre of music videos due to energetic and dynamic nature of house, in particular progressive house. These representations can be also seen within the original video of our chosen artist supporting our decisions.
SUMMERY BY : MAGDALENA ZYGMUNT & ERNEST STASZAk
No comments:
Post a Comment