After looking at different music record labels, we have come up with a conclusion and decided to go with the choice of the "Fly Eye Records". The main reason for our choice is that this record label suits well with the Progressive House genre which we have decided to follow. However, we also looked at the 'Spinnin'Records' due to their specialization in electronic dance music similarly to the ''Fly Eye Records'. One thing which discouraged us to follow this record label is the fact that it's based in Netherlands, meaning it would be harder for the label to distribute and market our product to the audience whereas the 'Fly Eye Records' is placed in United Kingdom - a multicultural country with opportunities open world-wide.
Moreover, the main advantage of considering the "Fly Eye Records" as our record label to distribute the single is that they specify in the electronic dance music. This will allow us to target a wider range of audience as the electronic dance music refers to many different sub- genres / sub-cultures including: techno, house, progressive house, trance, hardstyle, drum and bass, dubstep and trap. Overall, the "Fly Eye Records" is a quite new record label, as it was found in 2010. Considering this, the record label continues to develop with some new artists signing. In addition, looking at the past successes of the record label, especially considering Calvin Harris and his new hit songs, I think that choosing the "Fly Eye Record" is a very reliable choice.
Furthermore, we consider the Fly Eye Records as a very suitable option, as according to the questionnaire results, the target audience is set to include teenagers and young adults. The Calvin's Harris record label seems to be very appropriate as he produces popular music which can be discovered at nightclubs, raves and festivals. This would definitely engage with our audience profile.
Summary by: Ernest Staszak
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