During our meeting minutes we were discussing the representations which we will include within our music video. Looking back at the chosen song 'Beautiful Now' by Zedd we all agreed to particularly focus on the representation of youth (in particular young woman). This decision was mainly inspired by the original video which portrays five different narratives. Three of the stories are based around youth and their problems while two of those stories were based around the female gender. We decided to use the video in the form of pastiche, as it gave us many starting points. The fact that young characters are often seen within the progressive house genre supports our decision even further.
Within our own product we decided to portray a young, white female character in the age of 17 / 18. The narrative based concept will include various stereotypical representations which are associated with youth. These are often seen within the music videos of this genre. The 'party life' with strong association to drinking alcohol and doing drugs as well as relationship conflict will be portrayed in a form of a narrative, bringing the sense of freedom and living in the moment. The idea of youth being seen as emotional, questioning their sense of belonging as well as obtaining relationship conflicts might be also interesting to interpret. This representation can be linked to Dick Hebdige theory of youth division into categorisation of fun but also trouble. We would like to focus on the contrast between what is seen as right and what is seen as wrong.
Moreover, the fast beat of the video will allow us to portray the character in constant movement which can be also associated with the modern perception of youth and the way they spent their free time, whether it's due to partying or educating. This will also allow us to reach to wider audience, as the youth might be interested in the representation of their age group. Bringing stereotypes as well as challenging them will allow us to create a sense of identification with our audience, as they would be more likely to relate to the given narrative.
In conclusion, we are still in process of deciding on the representations within our production, however we are sure we want to go into the direction of youth representations. However, this will depend on our number of actresses. We are planning to go with our questionnaire results which showed clear answer of 1 to 2 characters. The narrative will strongly depend on this aspect. Having two actresses would allow us to create contrasting narratives of going with and against the stereotypes of youth. I think this combination of two would be quite unique and unusual. This can be supported through the original video of 'Beautiful Now' as there is clear portrayal of balance between good and bad. The characters develop their negative representation into more positive. This is something we will be continuously discussing.
DIRECTOR: MAGDALENA ZYGMUNT
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