Group Work - Experimental Shots

This is a selection of extra experimental shots which we have created during our filming process. This set of videos will significantly help us to back up our idea in case other shots don't work as well. We are planning to use these substitute videos in case they suit better within the video or they're better then planned shots. We kept the theme of the shots very similar to planned shots, allowing us to be more experimental with the camera movement and angles rather than the concept or the theme of the shot.

1) This is a shot of the actress swinging on a swing. Although our original shots were planned on the traditional swing we decided to capture two different types of movements. This is successful as within this shot we obtained more subtle motion where the actress was significantly more exposed. The natural movement of the hair and stronger facial expression makes the shot successful even more. We are strongly considering using this shot within our video as it will match our fast cut beat in the chorus.

 

2) This is another experimental shot which represents the point of view of the actress spinning around. This allows us to make a more personal feeling, engaging the audience by the fact they can see it through the eyes of the character.

3) This is a shot taken at the underground platform. We decided to record this shot in order to obtain more movement within our video in order to emphasize the transitions and idea of travelling. This worked quite well as we obtained quite natural feeling due to people on the platform. Besides, from that we believe it's going to work really well with the fast cuts within our video.  

4) This is another shot taken in the underground setting, however this time within the train. This worked really well as  we have focused the shot on the windows. This allowed us to record fast movement of the train, reinforcing the theme of travelling. We will definitely use this video within the build up before the chorus as it will successfully emphasize the fast tempo of the beat.

5) This is a third experimental shot which we captured during our journey. The focus of this video is based on the theme of graffiti which is often identified within the youth culture. As we included an element of graffiti within our storyboard we think this is going to reinforce this idea even further, especially due to continues movement of the train demonstrating clear graffiti work. The fact that during our filming we didn't successfully capture the theme of graffiti using the model, we are thinking of using this video as a substitute.

6) This is another experimental shot, however using the GoPro camera, which allowed us to capture a really strong high angle shot using the stick. This worked quite well also due to the eye fish effect which emphasizes the dynamic nature / feeling of dance music in particular progressive house. Besides, from that it effectively reinforces the location setting emphasizing the rural feeling but urban areas in the far background.

Group Work- Post Production Questionnaire Proposal

Along with editing process we have been discussing our post production and focus group questionnaire. This is a list of questions we came up with during our meeting minutes. Our aim is to gain valuable feedback which will help us with our evaluation and ancillary task. We have been discussing range of themes including : representations, concept, narrative, genre codes and conventions but also media language (connotations). The range of topics will help us gain useful feedback across different fields allowing us to successfully reflect on our final product.

 

Group Task- Rushes

Group Task - Meeting Minutes

During our meeting minutes we decided to reflect on our filming process which took place on the 9th and 13th of January. During these two days we accomplished to successfully film our music video. 

However, during our filming we came across some problems with certain shots within the Ealing Parking location where some shots we unsuccessful. We were unable to create planned outcome which resulted in additional / experimental shots in particular using the GoPro camera. The use of this equipment was really successful, allowing us to highlight our genre of progressive house even further, creating alive and dynamic movement of the character (this can be supported through our research of artist's such as Avicii - The Nights).

During filming process as a group we shared the role of camera person. This worked really well as we managed to continuously feedback as we filmed, engaging our thoughts and  ideas to create the most successful outcome. 

ACTION PLAN: COMPLETED BY THE END OF JANUARY 

1) RUSHES / SHOT LIST

2) EDIT DECISION LIST

3) EDITING PROCESS

4) POST- PRODUCTION QUESTIONNAIRE 

This is a list of tasks which we have already started. Continuously, we are working on the shot list and editing process in order to speed up our time management. Along side, we are thinking about post-production questionnaire and possible examination of our work. We are looking forward to complete our production with a successful outcome! 

Group Work - Preparation for a Film Shoot

Individual Task - Digipak / Magazine Advert Analysis

Individual Task - Codes & Conventions

Individual Task - Ancillary Research Introduction

In today's lesson we have been introduced to our ancillary tasks which will be focused on creation of a digipak and an album advert for our music video production. 

A digipak is a patented style of optical disc packaging, typically made form cardboard with an internal plastic holder for one or more discs,  used for the promotion of a CD single or album. It often gives extra information about the artists, record label etc. This differs from an album advert which is used as an announcement in  a public medium promoting a product, service, an event or publicizing a job vacancy. 

I started off my research by looking at existing digipak's and album adverts examples in order to get an idea about the layout composition, colour scheme, included information about the artist, record labels but also song lists and use of typography. All these elements can be considered as codes and conventions of adverts as well as the digipak. I have investigated this through the analysis of two CD covers focused on different genres as well as their adverts. 

Overall, the ‘Rudimental’ album significantly follows the codes and conventions of the dance music due to vibrant colour scheme but also use of natural surrounding which can be often seen within the advertisement of music genres under the umbrella of dance. This analysis significantly gave me a knowledge and taste of how my digipak and CD advert will have to include in order to attract young people.